In other words, to make it clear, Darwinex should ask itself if it wants to convince FX-CFD traders to take a trial at futures or if they want to persuade already established futures traders ? To me, this is 2 very different goals, from where decisions should arise.
This is some early feedback of the E-micros’ start, mixing some excitement and disappointment (expected from past experiences)
(last screenshot, spread of 4 ticks when 1-2 is expected on the Emini)
It’s like trying to sell a Ferrari to everyday people, it does not work when they’re actually used to put stickers on their car.
Traders on Emicros will enter the futures’ space, sure, but at disadvantages from the beginning. They’ll need to be even more performant, at a UFO level of competency (to just stay profitable). Targeting them is not the solution imho (packing them into Darwins not either) because too high of a bet to revert a situation not in your favour, the product’s structure starts as defficient.
The solution is to satisfy the core futures’ traders, even if it means a fewer audience, and those trade on larger contracts because that’s where the money is, where the game shows the proper conditions. In the end, please become the nicest traditional futures’ broker, by providing the basics first, which really is about 2 parts : commissions and margins (since the rest of the environnement, pricefeed, spread and executions unlike FX, is shared similarly through the same central venues, it’s not something to distinguish yourself from anymore)
Have a good weekend